“You can’t fix a problem when you can’t even begin to measure it,” says Gale Brewer, the President of the Manhattan Borough. That’s the problem legislators, small business owners, and landlords are facing today — not enough information about what’s contributing to retail vacancies across New York City.  In response to the hotly debated Small Business […]

The United States is on the verge of the nationwide legalization of marijuana, and the moment we’re in is remarkably similar to the final days of American Prohibition. As we move away from the Wild West of weed towards a ‘governed’ system, major regulatory changes within the world of cannabis will cause ripple effects into […]

As home ownership rates fall to an all-time low in the United States, renter rates are climbing to 36.6%. Investors, builders, and property management groups are tuning into the wants and needs of the renters of today to equip residences with the hottest amenities. A new generation of renters is moving into residences with hopes […]

In the increasingly competitive destination marketing landscape, small and mid-sized brands are leaning on unconventional campaigns in order to break through the noise. Two unorthodox campaigns have recently caught our eye, taking authenticity to the next level to create self-aware, self-deprecating, and cheeky campaigns. A Sense of Adventure with a Dash of Self-Deprecation Nebraska tourism’s […]

We live in the age of the branded experience. Companies are investing big money in bringing brands to life and creating sensory-stimulating interactions between their products and the people that matter most to them. In a role previously filled by mass media advertisements, branded experiences build connections, positive sentiments, and memories, leading to a sale […]

The world has gotten smaller. Today’s traveller, once tied to the emotional comfort and perceived safety of international hotel chains, has begun to seek immersive cultural, entertainment, and dining experiences while on the road. For an ever-increasing segment of frequent travellers, this thirst for unique and life-enriching travel moments has led them away from the […]

Red-hot growth in multifamily has all eyes on the industry, with 50% of those under 30 years old occupying rental housing in 2018. Shaped by Millennial and Gen Z consumer behaviors, apartment buildings are raising the bar for amenities — offering services and building features to fulfill the demand for convenience. Signed, Sealed, Delivered Adapting […]

It’s true, email marketing is not dead. Not even close.  Sure, inboxes these days are a noisy and crowded space, with most people engaging with fewer than 3 emails a day while receiving over 88. But email continues to be one of the most impactful ways to connect with audiences, having the lowest bounce rate […]