Decision fatigue — the inability to make sound decisions after an extended period of decision making — explains why so many of us struggle to pick a restaurant for dinner, assemble the next day’s outfit, or even what TV show to binge after a long day. Luckily, retailers worldwide are providing a helping hand in […]

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. Time published an article entitled “Online Shopping Was Suppose to Keep People Out of Traffic. It Only Made Things Worse”. For those of us in the retail planning space, we’ve been seeing this […]

From the rapid rise of TikTok to Instagram’s hidden likes, social media’s quick changes keep us on our toes to research and develop the influencer tactics for our clients. The four key steps below are what we use to guide us through the multifaceted influencer partnership process, and make sure we deliver successful, top-notch campaigns. […]

Securing the right chef has everything to do with the success of a restaurant — it’s an art and a science to finding the right combination of expertise, interest, and chemistry. After all, if you don’t build it right, the right people will never come. This kind of food and beverage operator matchmaking is one […]

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. The City of New York has been on a regulatory blitz lately. In December, members of the City Council demanded that the Department of Buildings (DOB) put a moratorium on fines […]

Few things consume the minds of travel + tourism brands and destinations as much as the trends affecting the future of travel. Destinations want to know what’s around the corner in order to steward the experiences they create for travelers looking for their next big adventure. Despite their young age, Gen Z already has a […]

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? This was a big question asked at the DC Marketing Summit, as Streetsense Executive Director of Marketing, Tom Frank, spoke with industry pros about how brands can create distinguishing and engaging content. Escape the […]

In today’s deadline-driven environment, client service pros are tasked with everything from creating strategic communications plans to launching complex activation programs for clients across the globe. We like these efforts to be on time, on budget, and on target. To ensure this trifecta of goals is achieved, sometimes our client partners need a guiding light […]

Last week, our team hopped off the plane at LAX — eager for Summit LA’s three days of transformative discussions with the world’s leading minds. With a packed schedule, Streetsense’s Managing Principal Eric Burka, Director of Trends + Consumer Forecasting Jamie Sabat, and Activation + Events Manager Quinn Rhone set out to immerse themselves in […]

Retail is no longer just about selling goods, restaurants are no longer just about food, and hotels are no longer just for lodging. As we’ve moved further into the experience economy, spaces have been elevated into places, thanks to meticulous experience design and the carefully crafted activities and experiences that happen within them. As with […]

Increasingly focused on worker productivity and satisfaction, employers are implementing office perks that make the workplace more efficient and appealing to be in. From pulling inspiration from residential and hospitality designs to integrating in-house food offerings, we’re reapproaching the way we design office spaces in response to recent trends in the workplace and beyond. Optimizing […]