Our Perspective

Buckle Up for the Coliving Boom

Buckle Up for the Coliving Boom

As coworking concepts have disrupted the traditional office landscape, it’s no surprise that coliving has similarly found a home in the multifamily market. Offering shared accommodations with communal spaces and amenities, coliving brands have made their mark abroad and are becoming increasingly prevalent in the United States. The renters of today are looking for next-generation […]

The One Attribute Shared by All Great Business Environments

The One Attribute Shared by All Great Business Environments

This post was originally published on the Larisa Ortiz Associates blog in February, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. The intersection between commerce and transit is so deeply intertwined as to be inseparable. Why did our cities come into existence, if not as centers for trade and distribution? For many […]

Digital Trends for 2020: Evolution of Video

Digital Trends for 2020: Evolution of Video

As we’ve wrapped up 2019 and are looking forward to a new year and new decade, we’re taking a look at what’s making big moves in the digital world. Thomas Frank, Executive Director of Marketing joined Greer Kimsey and Lauren Sloat, Senior Directors of Marketing, along with Josh Collins, Director of Destination Activation + Marketing, […]

Tech Takes Fitting Rooms to The Next Level

Tech Takes Fitting Rooms to The Next Level

As a result of the meteoric rise of e-commerce, retailers must get more and more engaging in order to keep people walking in the door. One way retailers are amping up their game? Fitting rooms are getting upgraded with new technologies that enhance, streamline, and personalize the consumer shopping experience. Reformation’s minimalist stores function like […]

Changes in Store: Seven Retail Trends to Watch in 2020

Changes in Store: Seven Retail Trends to Watch in 2020

Each quarter, we examine the trends that are shaping the retail world — and share our insights with you. As we kick off a new decade, our Research + Analysis team is keeping their finger on the pulse of the latest retail trends and strategies that are due to make big waves in the retail […]

The Death of Decision Fatigue

The Death of Decision Fatigue

Decision fatigue — the inability to make sound decisions after an extended period of decision making — explains why so many of us struggle to pick a restaurant for dinner, assemble the next day’s outfit, or even what TV show to binge after a long day. Luckily, retailers worldwide are providing a helping hand in […]

How Online Shopping is Changing City Streets

How Online Shopping is Changing City Streets

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. Time published an article entitled “Online Shopping Was Suppose to Keep People Out of Traffic. It Only Made Things Worse”. For those of us in the retail planning space, we’ve been seeing this […]

4 Steps for Vetting Influencer Partners

4 Steps for Vetting Influencer Partners

From the rapid rise of TikTok to Instagram’s hidden likes, social media’s quick changes keep us on our toes to research and develop the influencer tactics for our clients. The four key steps below are what we use to guide us through the multifaceted influencer partnership process, and make sure we deliver successful, top-notch campaigns. […]

How To Attract Top-Tier Chefs

How To Attract Top-Tier Chefs

Securing the right chef has everything to do with the success of a restaurant — it’s an art and a science to finding the right combination of expertise, interest, and chemistry. After all, if you don’t build it right, the right people will never come. This kind of food and beverage operator matchmaking is one […]

The Irony of NYC Signage Regulations

The Irony of NYC Signage Regulations

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. The City of New York has been on a regulatory blitz lately. In December, members of the City Council demanded that the Department of Buildings (DOB) put a moratorium on fines […]

How Gen Z Travels

How Gen Z Travels

Few things consume the minds of travel + tourism brands and destinations as much as the trends affecting the future of travel. Destinations want to know what’s around the corner in order to steward the experiences they create for travelers looking for their next big adventure. Despite their young age, Gen Z already has a […]

Marketing Minds Meet at the DC Marketing Summit

Marketing Minds Meet at the DC Marketing Summit

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? This was a big question asked at the DC Marketing Summit, as Streetsense Executive Director of Marketing, Tom Frank, spoke with industry pros about how brands can create distinguishing and engaging content. Escape the […]

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