Creating Placemaking Experiences the Right Way

Creating Placemaking Experiences the Right Way

Successful placemaking doesn’t only result from an intelligent, strategic tenant mix — placemakers must adopt a layered, holistic approach to create a competitive destination. It’s all about creating an authentic environment design with experience in mind. Outstanding placemaking occurs when the place, the brand, and the story intersect with the offerings and uses. We’re rounding […]

NYC’s Storefront Tracker Bill Paves the Way for Enhanced Retail Data

NYC’s Storefront Tracker Bill Paves the Way for Enhanced Retail Data

“You can’t fix a problem when you can’t even begin to measure it,” says Gale Brewer, the President of the Manhattan Borough. That’s the problem legislators, small business owners, and landlords are facing today — not enough information about what’s contributing to retail vacancies across New York City.  In response to the hotly debated Small Business […]

The Last Days of Cannabis Prohibition

The Last Days of Cannabis Prohibition

The United States is on the verge of the nationwide legalization of marijuana, and the moment we’re in is remarkably similar to the final days of American Prohibition. As we move away from the Wild West of weed towards a ‘governed’ system, major regulatory changes within the world of cannabis will cause ripple effects into […]

It Makes a Village: Building a Sense of Community in Multifamily

It Makes a Village: Building a Sense of Community in Multifamily

As home ownership rates fall to an all-time low in the United States, renter rates are climbing to 36.6%. Investors, builders, and property management groups are tuning into the wants and needs of the renters of today to equip residences with the hottest amenities. A new generation of renters is moving into residences with hopes […]

Cheeky Advertising Campaigns: They’re Not for Everyone

Cheeky Advertising Campaigns: They’re Not for Everyone

In the increasingly competitive destination marketing landscape, small and mid-sized brands are leaning on unconventional campaigns in order to break through the noise. Two unorthodox campaigns have recently caught our eye, taking authenticity to the next level to create self-aware, self-deprecating, and cheeky campaigns. A Sense of Adventure with a Dash of Self-Deprecation Nebraska tourism’s […]

How Brand Experiences Build Emotional Connections

How Brand Experiences Build Emotional Connections

We live in the age of the branded experience. Companies are investing big money in bringing brands to life and creating sensory-stimulating interactions between their products and the people that matter most to them. In a role previously filled by mass media advertisements, branded experiences build connections, positive sentiments, and memories, leading to a sale […]

Best of Both Worlds: The Rise of Soft Brands in Hospitality

Best of Both Worlds: The Rise of Soft Brands in Hospitality

The world has gotten smaller. Today’s traveller, once tied to the emotional comfort and perceived safety of international hotel chains, has begun to seek immersive cultural, entertainment, and dining experiences while on the road. For an ever-increasing segment of frequent travellers, this thirst for unique and life-enriching travel moments has led them away from the […]

Isn’t That Convenient?: Amenity Trends in Multifamily

Isn’t That Convenient?: Amenity Trends in Multifamily

Red-hot growth in multifamily has all eyes on the industry, with 50% of those under 30 years old occupying rental housing in 2018. Shaped by Millennial and Gen Z consumer behaviors, apartment buildings are raising the bar for amenities — offering services and building features to fulfill the demand for convenience. Signed, Sealed, Delivered Adapting […]

Make No Mistake, Email Marketing Is Alive and Well

Make No Mistake, Email Marketing Is Alive and Well

It’s true, email marketing is not dead. Not even close.  Sure, inboxes these days are a noisy and crowded space, with most people engaging with fewer than 3 emails a day while receiving over 88. But email continues to be one of the most impactful ways to connect with audiences, having the lowest bounce rate […]

Managing Risk in Today’s Dynamic Real Estate Market

Managing Risk in Today’s Dynamic Real Estate Market

The era of “if you build it, they will come” is over. If only it were still that easy to attract tenants and consumers to developments, but in today’s dynamic real estate climate, mixed-use developers and investors are hesitant to develop projects speculatively. Major real estate categories, such as retail and office space, are going […]

How to Market to Gen Z

How to Market to Gen Z

Have you met Gen Z? If you haven’t already, first check out our blog post, Meet Gen Z: The Population Tsunami, to get to know the mindset of this powerful generation. Move over Millennials, WGSN estimates that at 2 billion globally, the Gen Z demographic is slated to be the single largest group of consumers […]

Bringing Brands to Life From the Ground Up

Bringing Brands to Life From the Ground Up

Feet are everywhere on Instagram, from Adidas-clad feet on mosaics, to polished toes on sandy beaches, to wingtips on city street corners. ‘Selfeets’ have been a part of the platform since day one when Instagram CEO and co-founder Kevin Systrom uploaded the app’s first-ever post, a portrait of his girlfriend’s flip-flopped foot next to a […]

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