Successful placemaking doesn’t only result from an intelligent, strategic tenant mix — placemakers must adopt a layered, holistic approach to create a competitive destination. It’s all about creating an authentic environment design with experience in mind. Outstanding placemaking occurs when the place, the brand, and the story intersect with the offerings and uses. We’re rounding […]
August 15, 2019
“You can’t fix a problem when you can’t even begin to measure it,” says Gale Brewer, the President of the Manhattan Borough. That’s the problem legislators, small business owners, and landlords are facing today — not enough information about what’s contributing to retail vacancies across New York City. In response to the hotly debated Small Business […]
August 8, 2019
The United States is on the verge of the nationwide legalization of marijuana, and the moment we’re in is remarkably similar to the final days of American Prohibition. As we move away from the Wild West of weed towards a ‘governed’ system, major regulatory changes within the world of cannabis will cause ripple effects into […]
August 5, 2019
As home ownership rates fall to an all-time low in the United States, renter rates are climbing to 36.6%. Investors, builders, and property management groups are tuning into the wants and needs of the renters of today to equip residences with the hottest amenities. A new generation of renters is moving into residences with hopes […]
July 31, 2019
In the increasingly competitive destination marketing landscape, small and mid-sized brands are leaning on unconventional campaigns in order to break through the noise. Two unorthodox campaigns have recently caught our eye, taking authenticity to the next level to create self-aware, self-deprecating, and cheeky campaigns. A Sense of Adventure with a Dash of Self-Deprecation Nebraska tourism’s […]
July 25, 2019
We live in the age of the branded experience. Companies are investing big money in bringing brands to life and creating sensory-stimulating interactions between their products and the people that matter most to them. In a role previously filled by mass media advertisements, branded experiences build connections, positive sentiments, and memories, leading to a sale […]
July 18, 2019
The world has gotten smaller. Today’s traveller, once tied to the emotional comfort and perceived safety of international hotel chains, has begun to seek immersive cultural, entertainment, and dining experiences while on the road. For an ever-increasing segment of frequent travellers, this thirst for unique and life-enriching travel moments has led them away from the […]
July 16, 2019
Red-hot growth in multifamily has all eyes on the industry, with 50% of those under 30 years old occupying rental housing in 2018. Shaped by Millennial and Gen Z consumer behaviors, apartment buildings are raising the bar for amenities — offering services and building features to fulfill the demand for convenience. Signed, Sealed, Delivered Adapting […]
July 11, 2019
It’s true, email marketing is not dead. Not even close. Sure, inboxes these days are a noisy and crowded space, with most people engaging with fewer than 3 emails a day while receiving over 88. But email continues to be one of the most impactful ways to connect with audiences, having the lowest bounce rate […]
July 10, 2019
The era of “if you build it, they will come” is over. If only it were still that easy to attract tenants and consumers to developments, but in today’s dynamic real estate climate, mixed-use developers and investors are hesitant to develop projects speculatively. Major real estate categories, such as retail and office space, are going […]
June 27, 2019
Have you met Gen Z? If you haven’t already, first check out our blog post, Meet Gen Z: The Population Tsunami, to get to know the mindset of this powerful generation. Move over Millennials, WGSN estimates that at 2 billion globally, the Gen Z demographic is slated to be the single largest group of consumers […]
June 21, 2019
Feet are everywhere on Instagram, from Adidas-clad feet on mosaics, to polished toes on sandy beaches, to wingtips on city street corners. ‘Selfeets’ have been a part of the platform since day one when Instagram CEO and co-founder Kevin Systrom uploaded the app’s first-ever post, a portrait of his girlfriend’s flip-flopped foot next to a […]
June 17, 2019