Insights

One of our core values at Streetsense is to Embrace Collaboration. We know we’re smarter together, so growing ideas and connections across the firm is a critical part of daily life within our Uncommon Collective. To help build these connections, we host a monthly all-staff meeting – the Thursday Brief – where we take the […]

On Monday, the world’s wealthiest man officially took ownership of one of the world’s most influential social networks when Elon Musk closed a $44 billion deal to purchase Twitter. Here are five things to know about the deal.   1. Musk is motivated by free speech His primary motive? Free speech. “Free speech is the […]

Fresh off the stage from a presentation at the Multifamily Social Media Summit, Greer Kimsey and Lauren Sloat joined Sydney Webber on the Renter Obsessed podcast, where multifamily professionals gather to learn from each other, bounce ideas, and get inspired. Tune into their episode of the Renter Obsessed podcast here to get up to date […]

Our 2022 Junior Marketing Associate, Danielle Morrison, bids us farewell after a fruitful internship filled with opportunities to learn the ropes of digital marketing. During Danielle’s time at Streetsense, she supported our marketing team in all facets including social media audits for new clients, marketing collateral and social media copywriting for technology and real estate […]

Some might consider “town & gown” and campus-proximate retail movement yesterday’s news, but for institutions of higher learning, the issue remains as important and challenging as ever. While the end of the pandemic has signaled a restoration of health to many universities and colleges, the truth is that they are far from being out of […]

There’s only one constant when it comes to social media: change. While we previously shared three trends to watch in 2022, the new quarter brings plenty new momentum to monitor. Last week, Greer Kimsey & I had the pleasure of presenting the latest at the Multifamily Social Media Summit, where we focused on the nine […]

From local restaurants and breweries to museums and cultural institutions, our downtowns and main streets often function as hubs of regional visitor economies–generating visitor traffic during annual celebrations, driving overnight visitor stays at local inns and hotels, and importing visitor spending at local businesses. In many rural regions, downtowns form an incredibly strong brand pillar […]

Here’s the post-crisis reality: Cities are on the brink of major transformation. As the COVID-19 pandemic begins to wind down (or ramp up, depending on the week), we recognize that the implications for those who create, invest in, and manage great places could not be more significant. The past two years have seen a radical […]

If “trying new things” is one of your personal New Year’s Resolutions, you may want to extend it to your brand’s list also. Here are three social media trends you can try in 2022.   Live Shopping QVC for the next generation? In China, the live shopping market has risen 280% between 2017 and 2020, […]

Throughout the COVID-19 pandemic, our Eat + Drink team worked with public and non-profit entities around the country to help set the stage for business recovery and resiliency. By providing coaching directly to cities, counties, states, business improvement districts, and other place-based management entities, we helped businesses develop and implement strategies to open, grow, and […]

Every great place has a story. At Streetsense we focus on the art of finding and telling that story creatively, whether we’re branding a downtown district, a beloved neighborhood gathering place, a dynamic workplace, or a residential community. Here are some branding projects that we loved working on — and that got results we’re proud to […]

  In early October, Streetsense joined over 1,200 economic development professionals at the International Economic Development Council (IEDC) Annual Conference in Nashville, TN. This year’s theme, “Creative Economic Development, Tourism, Transportation & Technology,” highlighted the amazing advances and transformations led by rural towns and cities to manage industry growth and retain spending through the pandemic. […]