Insights

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. Three years after the 2015 Paris Agreement, world leaders are still negotiating a work plan to deliver on the commitments to reduce carbon emissions to alleviate the impacts of climate change. […]

For those of you that haven’t brushed up on your Gen Z knowledge, check out our previous Gen Z blogs — Meet Gen Z: The Next Population Tsunami and How to Market to Gen Z. Now that you’re all caught up on the generation with $143 billion spending power, let’s talk multifamily. At two billion […]

Here at Streetsense, we’re extremely proud of our family of world-class clients, but with world-class clients come world-spread teams. As we work hard to service daily client needs, a key tool to meet those creative needs comes in the form of communications technology. Choosing the Best Medium With the myriad of communication mediums available to […]

Social media is no longer a nice-to-have in property marketing — it’s a must-have. Aside from the fact that almost every property has a social media presence, embracing social media is a key component of integrated marketing plans. With strategic use, social media boosts multifamily marketing efforts and supports business goals. Put Yourself Out There […]

Gone are the days of giving priority to goods and services, now our expenditures are going to experiences — and that’s affecting more than one would think. Eric Burka, Managing Principal, and Jamie Sabat, Director of Trends and Consumer Forecasting sat down to talk about the experience economy, its effect on multifamily housing, and trends […]

Vibrant destinations, ones that attract and engage visitors, are a result of forward-thinking, collaborative leadership teams that assess, vision, plan, and steward a destination toward healthy and sustainable growth. As these collaborative leaders sit down to discuss growth and marketing initiatives, who should have a seat at the table? Leaders across the entire community, including […]

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. As we contemplate an urban environment with more mobility options, including e-scooters and bikes, accommodating these users (who by the way use less space and fossil fuel) is critical. It will […]

Opening a successful restaurant or bar is daunting for both new and experienced restaurateurs. Jay Coldren, Streetsense’s Managing Director of Eat + Drink, sat down with industry experts Derek Brown of Drink Company, and Colan Vance of The Indigo Road to talk about the anatomy of a successful restaurant and bar, and to look at […]

African cuisine is underrepresented in the U.S. — a fact that is reflected expertly by the need for the blanket term “African cuisine,” which seeks to represent an entire continent with 54 countries and innumerable regions, all with their own regions and flavor profiles. However, the rise of African restaurants in foodie-central urban hubs around […]

Successful placemaking doesn’t only result from an intelligent, strategic tenant mix — placemakers must adopt a layered, holistic approach to create a competitive destination. It’s all about creating an authentic environment design with experience in mind. Outstanding placemaking occurs when the place, the brand, and the story intersect with the offerings and uses. We’re rounding […]

“You can’t fix a problem when you can’t even begin to measure it,” says Gale Brewer, the President of the Manhattan Borough. That’s the problem legislators, small business owners, and landlords are facing today — not enough information about what’s contributing to retail vacancies across New York City.  In response to the hotly debated Small Business […]

The United States is on the verge of the nationwide legalization of marijuana, and the moment we’re in is remarkably similar to the final days of American Prohibition. As we move away from the Wild West of weed towards a ‘governed’ system, major regulatory changes within the world of cannabis will cause ripple effects into […]