Brand activations are everywhere, but what separates the good from the great? All great activations identify a unique customer need and deliver a delightful solution. Activating the NFL’s Audience The Fan Style Tour was a National Football League (NFL) activation inspired by one key data point: only five percent of NFL fans had ever attended […]
March 14, 2019
Each quarter, we’re picking a retail brand that’s changing the conversation, finding a new niche, or making us look twice — and sharing our insights with you. Q1 2019: Money Does Grow on Trees Dollar Tree — the retail brand that recently acquired Family Dollar — is looking strong in today’s retail jungle, squeezing margins […]
March 12, 2019
Real Estate’s Response to the Growing Freelance Economy We all feel it — the gig economy is growing. According to a 2017 FreshBooks study reporting that overall self-employment is likely to triple to 42 million workers by 2020, it’s more like going gangbusters. Whether by choice or necessity, millennials are leading the freelance charge, predicted […]
November 29, 2018
DC’s first tech-enabled cold-pressed juice brand and the creator of a new herbal “farmacy” concept called Apothékary, Jrink offers personalized, healthful solutions for busy people on the go. The company mission is to empower local residents to live their best lives with the help of nature’s secrets — sans additives or preservatives. Last month, Jrink […]
October 31, 2018
Today’s global hospitality leaders are charting a new course with boutique brands that prioritize local relevance over parent brand identities. Marriott’s Autograph Collection positions its line of hotels as “Exactly Like Nothing Else,” while Hilton’s Curio brand is defined as “A Collection of Unique Hotels.” Each hotel within these two portfolios bears its own name and independent narrative driven […]
August 29, 2018
Looking for a new place to call home? We’ve rounded up some of our favorite DC digs to make apartment searching a breeze. Take our quiz to find where you belong!
July 30, 2018
Our design project Mission Navy Yard officially opened today, Monday, July 23, 2018! We sat down with Andrea Paton-Ash, one of the lead designers on the project, for a behind-the-scenes look at the restaurant’s lively design that packs a southwestern punch. Now, who’s up for margaritas? What was Streetsense’s role on the project? Streetsense is Mission […]
July 23, 2018
Bring on the Bold While there is something undeniably soothing about simple typefaces and minimalist design, influencers are increasingly turning up the dial on maximalism. Tracking trends across industries, we’re seeing creatives and consumers alike embracing the bold. New concepts are grounded by meaningful narratives and dynamic personalities, while established brands are feeling the impetus […]
July 15, 2018
As the worlds of the high-brow art enthusiast and techy millennial collide, the appreciation and collection of art have tempered from an expensive and exclusive practice to one of newfound accessibility and creativity. WGSN’s most recent trend forecast offers art as a growing retail opportunity to improve experiential living — and in the age of […]
June 28, 2018
Purpose or cause-driven marketing has quickly become a “must-have” — not just a “nice-to-have” — for brands. Inundated with an endless variety of products and services, consumers prefer to align with brands that are actively working to cultivate a better world and give back to communities. Whether it’s a philanthropic partnership or sustainable sourcing, brands […]
June 22, 2018
Take Care is a natural lifestyle and skincare shop — an Instagram lover’s dream in scenic Georgetown DC. Founder Becky Waddell shared her small business story with Streetsense, giving us the inside scoop on the brand’s brick-and-mortar evolution and her favorite moments along the way. On the origin story: Upon earning an advanced degree in […]
March 16, 2018
The Coca-Cola Company. One of the most known soft drink companies and one of the biggest brands in the world. Even with a great reputation and household name, brands like this still need to come up with different ways to keep their audience interested in their products. In the summer of 2014, The Coca-Cola company’s […]
February 26, 2018