Insights

Tech giants Apple and Facebook are amidst a privacy war. Apple has just released an update that gives individual users the option to share their data with third-party apps (like Facebook, Instagram, and more) or not, which would affect targeting abilities of ad networks, which in turn endangers ad revenue. Facebook commands $86 billion in […]

They say that imitation is the highest form of flattery, and in TikTok’s case, the admiration is rolling in from other social platforms. First launched in China in 2016, the TikTok app allows users to create 60-second video clips soundtracked by different soundbytes. On track to reach one billion monthly active users this year, TikTok […]

The convenience store as we know it is undergoing a significant evolution — and it’s starting regionally. East coasters have long been familiar with grabbing dinner from a C-store — a hoagie from Wawa or some of Royal Farm’s famous fried chicken. Regular meals from gas stations might be a bit of a foreign concept […]

New York City has been hit harder by COVID than other U.S. cities, but there are some powerful forces working in its favor. The Partnership for New York just released data showing that only 10% of office workers have returned to their offices. Subway ridership remains 70% lower than pre-pandemic levels; LIRR and Metro-North remain […]

Planners, architects, and real estate strategists who play leading roles in shaping urban places and policy frameworks are now confronted by the reality that there is far more work to be done towards protecting and preserving our Asian American and Pacific Islanders (AAPI) neighborhoods, businesses, and communities.  At Streetsense, our Public + Non Profit Solutions […]

We’re so excited that our client Newland has been awarded the 2021 Master Planned Community of the Year by the National Association of Homeowners for Nexton — an incredible honor! Congratulations to everyone who’s been involved over the years. We’re so proud to be a part of this truly stunning project. Nexton is a 5,000-acre […]

2020 brought many unique challenges to commercial real estate – chiefly among them that in-person conferences could no longer take place. Traditionally a common destination for deal-making, these conferences are crucial. Federal approached us with an idea in mind to create an alternative to the now-virtual industry conferences – a unique lineup of branded events […]

We’re thrilled to support our partner Logitech as they launch LogiTalk, a new interview series that amplifies the stories of dynamic individuals and activists who are making a difference in the communities in which they live and work. The twice a month series of interviews hosted by Gabriella Deyi, Miss Wisconsin USA, storyteller, journalist, and […]

The pandemic has accelerated the shift to digital for everyone in the restaurant community. Stay-at-home orders, social distancing requirements and vulnerable customers avoiding the risks of the virus have caused businesses to jump into the e-commerce pool with both feet. Brick and mortar business owners have encountered a once- in-a-lifetime drop in foot traffic, compounded […]

We’re excited to share the resounding success of our client, Combined Properties’ new multifamily community Scout on The Circle in Fairfax, Virginia. We developed the brand story and identity for this energetic mixed-use redevelopment, as well as its eye-catching website and environmental graphics package. Our bold solutions helped the asset stand out in the marketplace and […]

When husband-and-wife duo Josh and Alyssa Ammerman approached us in spring 2019, they were looking for a branding and marketing partner to bring their dream to life: a liqueur brand inspired by the couple’s shared love of craft cocktails and passion for collecting vintage cocktail glasses. Their very first liqueur’s early formulations emulated the beautiful […]

What is Clubhouse? Clubhouse is a new, invite-only social media app based on voice and audio. It lets people chat in real-time to share stories, collaborate, listen, and discuss topics across art, culture, music, business, sports, and more. It offers an easy way to directly connect and engage with professionals and real people both in […]