Butterfly Spirits

butterfly spirits outdoor bar
cocktail shaker and purple liquer
butterfly spirits sticker on iced drink
purple cocktail in stem glass with garnish

Butterfly Spirits

  • Branding
  • lifestyle
  • marketing

Branding and launching a break-out star in the spirits space

Butterfly Spirits approached Streetsense to develop the brand and go-to-market strategy for its initial two products: a liqueur and floral vodka.


After finalizing the parent brand and product packaging, Streetsense developed and implemented a unique go-to-market strategy—launching the brand and products during the 2020 global health crisis—leveraging socially responsible activations and community-based partnerships in addition to traditional marketing tactics (email, social, paid search, PR, and influencer collabs) to generate brand awareness and drive product demand.

Lead Generation Campaign/

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Lead Generation Campaign/

  • 312

    leads collected

  • 43K

    people reached

  • $6.36

    CPR paid EN

Reached over 49,000 people through digital advertising, converting 312 of them into qualified leads.

Social Results/

  • 600+

    IG followers

  • 11.1%

    paid engagement rate

  • 500k+

    paid impressions

Generated over 500,000 social impressions within the first three months of launch, with an engagement rate of 11.1%, well surpassing the industry average of 1.22%.

Social Results/

woman in blue dress sitting with purple cocktail
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Earned Media/

eater dc article on orange
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Earned Media/

This campaign led to top-tier media coverage in outlets like Eater, Thrillist, and 730DC.

Client Testimonial/

“Streetsense was able to work with out leadership team to develop an identity of wonder, whimsy, fun and simplicity that so perfectly meshed with our vision for Butterfly Spirits. Their ability to implant marketing strategy around these core identity values has helped us develop a true brand following in a short time.”

Client Testimonial/

butterfly spirits cooler bike
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