Butterfly Spirits

butterfly spirits outdoor bar
cocktail shaker and purple liquer
butterfly spirits sticker on iced drink
eater headline on butterfly spirits
purple cocktail in stem glass with garnish

Butterfly Spirits

  • Branding
  • lifestyle
  • marketing

Branding and launching a break-out star in the spirits space

Back to work

Butterfly Spirits approached Streetsense to develop the brand and go-to-market strategy for its initial two products: a liqueur and floral vodka.


After finalizing the parent brand and product packaging, Streetsense developed and implemented a unique go-to-market strategy—launching the brand and products during the 2020 global health crisis—leveraging socially responsible activations and community-based partnerships in addition to traditional marketing tactics (email, social, paid search, PR, and influencer collabs) to generate brand awareness and drive product demand.

Back to work

Jane Jane

Designing a go-to cocktail spot in the
urban core

Market Kitchen

Established international favorite incorporating local flare across multiple international locations

Beam Living

Post-pandemic re-positioning NYC as the place to be

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