Butterfly Spirits approached Streetsense to develop the brand and go-to-market strategy for its initial two products: a liqueur and floral vodka.
After finalizing the parent brand and product packaging, Streetsense developed and implemented a unique go-to-market strategy—launching the brand and products during the 2020 global health crisis—leveraging socially responsible activations and community-based partnerships in addition to traditional marketing tactics (email, social, paid search, PR, and influencer collabs) to generate brand awareness and drive product demand.
Back to workEstablished international favorite incorporating local flare across multiple international locations