Butterfly Spirits approached Streetsense to develop the brand and go-to-market strategy for its initial two products: a liqueur and floral vodka.
After finalizing the parent brand and product packaging, Streetsense developed and implemented a unique go-to-market strategy—launching the brand and products during the 2020 global health crisis—leveraging socially responsible activations and community-based partnerships in addition to traditional marketing tactics (email, social, paid search, PR, and influencer collabs) to generate brand awareness and drive product demand.
CPR paid EN
Reached over 49,000 people through digital advertising, converting 312 of them into qualified leads.
paid engagement rate
Generated over 500,000 social impressions within the first three months of launch, with an engagement rate of 11.1%, well surpassing the industry average of 1.22%.
This campaign led to top-tier media coverage in outlets like Eater, Thrillist, and 730DC.
“Streetsense was able to work with out leadership team to develop an identity of wonder, whimsy, fun and simplicity that so perfectly meshed with our vision for Butterfly Spirits. Their ability to implant marketing strategy around these core identity values has helped us develop a true brand following in a short time.”