Streetsense’s Brand Team developed the creative strategy and graphic expression for Callia, a new multifamily community in Midtown Phoenix, Arizona, developed by Toll Brothers Apartment Living. Our design amplified the community’s wellness-focused programming and sophisticated interiors in a polished brand inspired by the beauty of the Sonoran Desert, earning Callia a 2022 GDUSA American Graphic Design Award for Branding + Identity Program.
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Creating a classic pizzeria with neighborhood vibes and creative pies
Translating a bold brand to the built environment
Connecting with renters through education and humor as Apartments.com social media agency of record.