Streetsense’s Brand Team developed the creative strategy and graphic expression for Callia, a new multifamily community in Midtown Phoenix, Arizona, developed by Toll Brothers Apartment Living. Our design amplified the community’s wellness-focused programming and sophisticated interiors in a polished brand inspired by the beauty of the Sonoran Desert, earning Callia a 2022 GDUSA American Graphic Design Award for Branding + Identity Program.
Connecting with renters through education and humor as Apartments.com social media agency of record.