Haus25 changed the Jersey City skyline and reset expectations for modern urban living. With hospitality-inspired services, resort-style amenities, and spectacular views our brand and marketing teams were challenged to craft an identity and strategic social media approach designed to drive leases.
Collaborating across two Streetsense studios—Branding Development and Marketing—the team identified opportunities to craft an identity that depicted the aspirational lifestyle Haus25 offered in a way that could seamlessly be translated into the digital environment through marketing, including designing a suite of best-in-class digital ads.
Our marketing and social media strategy allowed the client to meet its lease-up goals and spread their brand awareness in the competitive Jersey City market.
Our joint effort at Haus25 was recognized at the Atlantic Builders Conference’s 35th Annual Sales and Marketing Awards for six awards.
Connecting with renters through education and humor as Apartments.com social media agency of record
Reinventing a historic destination for a modern, multifaceted audience
Building a beloved lifestyle brand as social media agency of record