On a mission to make life more maplier, The Maple Guild engaged Streetsense as their full-service agency of record (AOR) to better position and market the company as a leader in the maple industry.
First, we developed new messaging and a refreshed brand aesthetic designed to market The Maple Guild as a lifestyle choice. We followed through with a strategic marketing plan that had an always-on approach keeping maple top of mind while identifying key moments to make a splash—leading to coverage by Mother Nature Network, NBC4 Washington, and the Today Show.
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While serving as The Maple Guild’s AOR we increased their following on social media by nearly 45k with an average of 12.5k engagements per month. Our efforts to drive consumers to their website resulted in an average of 3.5k sessions per month, with average monthly e-commerce purchases coming to $1,650.
The holidays are best enjoyed with a dab of maple making it the perfect moment for us to make a splash. Understanding the challenges of marketing during this season, we crafted a campaign–50 Days of Maple–where consumers could expect surprise and delight moments, and The Maple Guild could benefit from increased intent to purchase.
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As The Maple Guild’s AOR our ultimate goal was to get the product into consumers’ hands, and a big part of that was supporting sales efforts to get the product on retail shelves. EXPO was another opportunity for us to make a splash but with the B2B community this time. Through creative boots-on-the-ground campaigns, we were able to generate 3,720 social engagements, a 70% increase in YoY website sessions, and 8k estimated coverage views.
The Maple Guild has an expansive product line, and as their AOR we were charged with launching their first maple water product, Tapt. With vibrant colors, we cultivated a social aesthetic reflective of the brand, designed to appeal to both health-conscious young adults and kids as an alternative to the typical sports drink.