Trend Report: The Rise Of Wellness Tourism

  • Insights

From Instagram feeds filled with green juices to the latest boutique fitness fad, wellness is top of mind and the hospitality and tourism industry is tapping into the craze. In fact, The Global Wellness Institute estimates that the wellness tourism industry is worth $494B and expected to grow 50% faster than the overall tourism industry in the next five years.

We can’t ignore stats like that, so we dove into global trend forecaster WGSN’s findings for the up-and-coming wellness trends in hospitality. Streetsense yoga retreat, anyone?


Tree Pose Teambuilding  

Yoga retreats are popular amongst those seeking a stress-free escape, and now an increased focus on wellness is moving from individuals to larger companies. Businesses are booking companywide holistic excursions with hopes of reducing stress and enhancing team energy and mindfulness.


Never Miss A Sweat Session

Don’t be surprised if the continental breakfast on your next trip serves up fresh fruit and juices in lieu of coffee and pastries. Hotels are finding creative ways to incorporate wellness into the daily lives of their guests through healthier food offerings and increased fitness facilities. As hotels embrace this trend, guestrooms are being equipped with in-room treadmills and complementary workout gear, and some hotels are hiring on-site personal trainers.


When The Hotel Gym Won’t Cut It

Boutique fitness brands are expanding into the hospitality industry to appeal to the fitness-obsessed and health-conscious traveler. Equinox is opening its own branded hotel in Manhattan’s Hudson Yard – complete with a 60,000 SF gym and indoor and outdoor pools – and SoulCycle studios are popping up in hotel retail spaces.


Travel For Techies

New technology aims to minimize the potential for stressful interactions for vacationers. Don’t like browsing through endless travel sites to find the best deal? UK app Lucky Trip offers a roulette service where users enter a preferred budget and push a button to determine their destination. Not a fan of calling room service? Each room at the Wynn Las Vegas is outfitted with an Amazon Echo so guests only need to interact with the device for requests.


You’re in!

"Thank you for choosing to receive updates from across our global creative collective of placeshapers, brandbuilders, and storytellers. Learn more about Streetsense."

be in the know