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Advantages of Mixed-Use (The Connection)

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Retail establishments in Northern Virginia have their challenges. With the high price of real estate, the dot coms breathing down their backs, and the expectation for 6-8 percent of sales to cover rent, a lot is riding on the flow of customers through the front door every day.

These points were presented to a breakfast audience at the Southeast Fairfax Development Corporation’s recent presentation “Is Retail Doomed?” The guest speakers were Heather Arnold and Bruce Leonard of Streetsense, a Bethesda-based organization that enhances brands and places, drives consumer demand, and fosters community. Arnold and Leonard related a lot of their discussion to situations they worked on in Bethesda, Maryland and Washington, D.C., as well as Potomac Yards and Old Town, Alexandria.

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