Developing the Brand and Go-to-Market Strategy for a New Spirits Company
Inspired by husband-and-wife duo Josh and Alyssa Ammerman’s shared love of craft cocktails and passion for collecting vintage cocktail glasses, we developed Butterfly Spirits: a brand that nods to the golden age of cocktails and a product lineup with unique botanical blends and herbaceous flavors.
After finalizing the brand, we developed and implemented a unique go-to-market strategy — launching the brand and products during the 2020 global health crisis — leveraging socially responsible activations and community-based partnerships in addition to traditional marketing tactics (email, social, paid search, PR, and influencer collaborations) to generate brand awareness and drive product demand.
5
Spirit Awards
500M+
Impressions across paid search and paid social
11%
Engagement rate in social posts
