Recalibrating the visitor experience for an iconic American destination.

We were engaged to create a marketing strategy focused on capturing visitation and visitor spending from the 8 million prospective tourists living in Southern Ontario.

Outcome

A highly impactful “Girlfriend Getaways” campaign, with distinct itineraries developed per guest personality type, with tracked incremental performance in excess of initial projections. In 2017, Visit Buffalo Niagara and Destination Niagara USA entered and won a Mercury award, the highest honor available via the US Travel association.

$97:$1

ROMI

82,878

Visitor Parties Recorded Averaging 3.7 Nights in Paid Lodging

$66.9M

In Incremental Visitor Spending