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Office Isn’t Dying — Our Imagination Is

  • Insights
By Jeff Pollak, Managing Principal

Throughout my business career, the office has always held a special place in my heart: the bustling energy, the unique environments fostering collaboration, and the shared sense of purpose — it’s an experience many of us longed for leaving school.  In the wake of the COVID-19 pandemic, remote work became the norm, and the traditional office setup faced unprecedented challenges. However, it’s crucial to recognize that the office isn’t dying; it’s our imagination of what the office could be that needs revitalization.


I’ve had my fair share of “aha” moments in different professional spaces. From the collaborative buzz of open workspaces to the focused creativity in brainstorming rooms, each office environment has its own charm. It is not about the physical space but rather the experiences and interactions that happen within it.


The office provides a unique platform for human connection and collaboration. However, just as the retail industry faced challenges from changing consumer behaviors, the office environment is now grappling with the rapid decline of traditional use. The misconception that the office is becoming obsolete stems from a lack of imagination about what an office can truly offer.


With the rise of remote work, there’s a danger of falling into a one-size-fits-all approach. Assuming that work can be conducted effectively from anywhere neglects the power of the office in fostering creativity, innovation, and a shared company culture. It’s not about the physical presence; it’s about creating a space where individuals can come together to collaborate, innovate, and build something greater than the sum of their parts.


The office experience should be carefully designed to cater to the unique needs and culture of the organization. Offices should strive to be authentic workspaces. This authenticity should arise from a deliberate understanding of the brand identity and the touchpoints that reflect it. By focusing on intentional and unique brand details, offices can become more than a place to work; they can become an extension of the company culture.


The details matter. From the design of collaborative spaces to the celebration of the company’s history and values, it’s not about blindly adopting the latest workplace trends or technology, but about creating an environment that genuinely supports the people who contribute to the organization’s success.


In an era where remote work and flexible arrangements are prevalent, the office can stand out by being a place that offers something unique — a place where people come together not just to work but to experience a shared journey. The office isn’t dying, it’s evolving, and it requires a fresh perspective and a renewed imagination to unlock its full potential. The key lies in understanding and celebrating what makes each office truly authentic.



The Streetsense place consulting team leverages strategic and creative advisory services to solve complex real estate issues that enhance the value of places—whether they are new mixed-use developments, assets facing challenges, vibrant districts, or captivating destinations.


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