Hanover House
In a saturated downtown market, the Streetsense team was tasked with developing a brand that blends the luxury and convenience of a modern residential tower with a boutique, finely crafted living experience.
THE APPROACH
Targeting an eclectic mix of stylish Brooklynites, the Streetsense team wanted to leverage the iconic design of the building, a striking red tower with eye-catching archways. Positioning the building as a neighborhood landmark provocatively stitched into its local context, the team landed on the name Hanover House — a moniker that is at once alliterative, boutique, and rooted in place. Here, the “house” — amenities built for socializing — meets the “home” — individual residences for personal relaxation — creating the perfect duo for well-rounded community.
THE DELIVERABLES
● Branding
● Signage & Environmental Graphics
● Building Photography
● Website
● Digital Ads
● Performance Marketing
LOGO
The icon’s crossbars pay homage to the Brooklyn Bridge and the iconic arches of the building’s facade.
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