La Grande Boucherie
Expanding a beloved New York brasserie into new markets, La Grande Boucherie brings timeless Parisian charm to four distinct cities, each with its own flavor, but united by one unmistakable brand experience.
THE BRIEF /
Broaden the Boucherie brand family as it expands from its New York flagship into Chicago, Miami, and DC — creating a cohesive yet locally tuned brand experience that maintains the fidelity of the core concept.
THE APPROACH /
Streetsense conducted a full audit of the existing creative materials to define a scalable system adaptable to each city. The resulting framework balances brand equity with local nuance, enabling each new market to express its own personality without straying from the signature Boucherie aesthetic.
Each new location received its own tailored brand variation, informed by audience and atmosphere. We extended the brand through logo lockups, menu and print design, social templates, and on-site touchpoints to create cohesion from city to city. To mark the Chicago grand opening, our team captured the spirit of the space through an immersive photoshoot that highlighted the brand’s material and experiential details.
CAPTURING THE MOMENT
To complement the new collateral and capture the spirit of expansion, our team curated and directed a comprehensive photoshoot for the Chicago opening, highlighting the interplay of brand, space, and experience. From intimate dining moments to architectural views, each image was crafted to tell a visual story of modern brasserie culture, building a library of assets for ongoing marketing and social use across all markets.
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