Office to Residential Conversion Symposium
view videoLogitech Business
Logitech Business is a B2B-focused business group within Logitech that enables all people and companies to create and collaborate effectively from anywhere. As the Global/AMR social media agency of record, Streetsense collaborates with the company’s marketing teams to drive awareness, create engagement, and build trust with I.T. decision makers as the provider of best-in-class technology solutions and peripheral devices—all while maintaining a brand with a distinct voice and identity.
Approach/
Streetsense sets the annual global social media strategy for the brand, and owns execution on the Logitech for Business global/AMR channels. This includes ongoing strategic counsel on channel approach and prioritization, identifying test-and-learn opportunities on emerging platforms and social products, developing monthly editorial calendars, creating original branded content, paid social campaign strategy and audience development, and quarterly business reviews focused on data-driven performance insights.
In addition, we regularly introduce fresh and engagement-focused content series, pursue relevant daily trending content, and explore unconventional ways to leverage channel partners and influencers that elevate the customer journey. Beyond this always-on support, Streetsense develops social media strategies for new product launches and brand campaigns to support business goals throughout the year.
RESULTS/
- 64%
engagement rate increase YoY
- 212%
engagements increase YoY
- +30K
new LinkedIn followers
During the first three and a half years of our partnership, we’ve increased the primary KPI of engagement rate by an average of over 64% YoY. In addition, Streetsense has increased total engagements by an average of 212% YoY while simultaneously growing followers on Linkedin—the brand’s primary platform—from 7,707 to 38,664, representing a 485% increase.
COLLAB CAMPAIGN/
- 195K
engagements
- 511K
impressions
- 38.17%
engagement rate
Streetsense supported the social strategy and execution for Logitech COLLAB, a multi-quarter campaign showcasing global companies that rely on Logitech Business products to perform mission-critical initiatives. These stories about the power of collaboration demonstrated how Logitech products change the way we work, and tapped into the business forces driving transformation across a number of industries, including music (through the story of Live Nation and the post-COVID “return to live music” through the lens of The Governor’s Ball) and green infrastructure (through the Siemens Green City Initiative).
INFLUENCERS, BUT MAKE IT B2B/
Business-to-business content can easily fall flat — and we knew that Logitech Business had goals of injecting more humor and relatable content into the B2B social conversation. With that in mind, Streetsense pioneered the approach of leveraging traditional social media influencers to tell Logitech’s B2B story. Wrapping in thought leadership through the eyes of influencers focused on corporate humor allowed Logitech to gain exposure to additional audiences and expand the brand’s tone of voice to become more personable—without compromising its reputation as a trusted industry expert and best-in-class technology provider.
B2B SOCIAL CHANNEL EVOLUTION/
As part of Logitech’s larger lifestyle brand evolution, our team embarked on an extensive social media audit to evaluate the brand’s global channel ecosystem—and how to better align its social handle sets with target audiences rather than internal business units. One of those recommendations was to transition the historically “video collaboration”-focused Logitech @LogitechVC social handles into @LogitechBusiness, an all-encompassing space to tell Logitech’s broader B2B story. It’s called “The New Logic of Work,” and includes video collaboration but also the brand’s personal workspace solutions. The result is successful retention and engagement with our active legacy audience while continuing to grow a wider B2B following.
MORE CASE STUDIES
Apartments.com
Connecting with renters through education and humor as Apartments.com social media agency of record
