Office to Residential Conversion Symposium
view videoThe Wharf
A $2B, 3M square foot mixed-use project along the Southwest Waterfront in Washington DC, The Wharf’s development was at risk of becoming an incoherent collection of well-designed buildings without a cohesive, memorable ground plane. Streetsense was tasked with creating an engaging ground plane that binds all components with one unifying ribbon of identity and allows the project to function as a singular place with both neighborhood and visitor appeal.
All images courtesy of Hoffman-Madison Waterfront.
APPROACH/
Streetsense delivered a holistic new experience by connecting multiple buildings through insightful storefront and public space design, ultimately creating a dynamic new neighborhood that has become both locally iconic and internationally identifiable.
Streetsense also developed the plan, merchandising strategy, and economic proforma for the highly celebrated Market District, a textured collection of buildings occupied by an array of purveyors selling market food and prepared food.
Planning Team/
Streetsense’s planning team helped to define an approach to the ground plane that would unify storefronts, create a cohesive experience, and provide a meaningful sense of circulation for pedestrians and vehicles.
Real Estate Strategy/
A merchandising strategy for the Market District, which informed the tenanting approach along the ground plane so that the experience felt cohesive, relevant, and memorable, all while achieving a broad day-part appeal with opportunities for repeat-traffic generators.
RESULTS/
Today, The Wharf is celebrated—by tourists and locals alike—as one of D.C.’s most vibrant neighborhoods offering luxury shopping, al fresco dining, family entertainment, and opportunity for deepening community.
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