14th, February , 2019
Keeping Pace with Kent County
Kent County engaged Streetsense to improve its public perception and drive visitors to the area.
To kick off its repositioning of Kent County, Streetsense conducted three town hall sessions to secure stakeholder input, leveraged online listening technology to understand the locale’s reputation, and conducted a survey of consumers living within a 450-mile radius of the area. The research revealed three target audience segments whose interests resonated with Kent County’s offerings. Streetsense then strategically repositioned the area with a compelling new name — Delaware’s Quaint Villages — and tagline, “At Your Own Pace.” The refreshed brand, after being implemented across all communication channels and on its new website, has resulted in Kent County becoming a true Delaware destination.